Stroud Homes North Brisbane Franchise
Investment Information Memorandum
Table of Contents
  1. A Message from the Buyer
  1. Executive Summary
  1. History and Key Business Milestones
  1. Typical Customers
  1. Meet the Team
  1. SWOT Analysis
  1. Our Products or Services
  1. Competitor Analysis
  1. Roadmap and Growth Opportunities
  1. Use of Capital
  1. Contact Details and Thanks
Confidentiality Agreement
By accepting a copy of this memorandum, the recipient agrees that it shall not contact or discuss the contents of this memorandum with any officer, employee, supplier, customer, licensor, franchisee, or associate of Aligned Projects Group Pty Ltd without the prior consent of Philippa Donaghy
This Memorandum and further information that may be supplied on the terms set out above and, on the terms, contained in a confidentiality agreement entered into by the recipient, the terms of which incorporate the above conditions and which contain restrictions on the use of the information, its disclosure, and the conduct of the recipient subsequent to the recipient.
The recipient acknowledges the foregoing, and it is hereby agreed that the terms of the confidentiality agreement are incorporated into and form part of these conditions
Important Notice
The information contained in this information memorandum and any other verbal or written information given in respect of Aligned Projects Group Pty Ltd ("Information") is provided to the recipient ("you") on the following conditions. The listing consultant, Matthew Holland nor Allbiz Deal Room (ABN 56 630 339 150) or any of its officers, employees, or consultants ("we, us") make no representation, warranty, or guarantee that the information, whether or not in writing, is complete, accurate, or balanced. Some information has been obtained from third parties and has not been independently verified. Accordingly, no warranty, representation, or undertaking, whether express or implied, is made, and no responsibility is accepted by us as to the accuracy of any part of this or any further information supplied by or on our behalf, whether orally or in writing.
Investment Considerations
All visual images (including but not limited to plans, photographs, specific productions, and artist impressions) are indicative only and are subject to change. Any measurement noted is indicative and not to scale. All outlines on photographs are indicative only. The information does not constitute, and should not be considered as, a recommendation in relation to the investment in the business or property or a solicitation of the investment. You should satisfy yourself as to the accuracy and completeness of the information through your own inspections, surveys, enquiries, and searches by your own independent consultants, and we recommend that you obtain independent legal, financial, and taxation advice. This includes as to whether any listing price is inclusive or exclusive of GST.
Valuation and Responsibility
We are not valuers and make no comment as to the value of the business or property. "Sold/leased" designations show only that stock is "currently not available," not that the business or property is contracted or settled. If you require a valuation, we recommend that you obtain advice from a registered valuer. This memorandum does not and will not form part of agreement for the business or property. The only information, representations, and warranties upon which you will be entitled to rely will be as expressly set out in the term sheet. Interested parties will be responsible for meeting their own costs of participating in the investment process for the business or property.
Liability and Authorisation
We will not be liable to you (to the full extent permitted by law) for any liabilities, costs, or expenses incurred in connection with the information, whether the loss or damage arises in connection with any negligence, default, or lack of care on our part. No person is authorised to give information other than the information in this document and any statement or representation by an officer, agent, supplier, customer, relative, or employee of the vendor will not be binding on the vendor or us. To the extent that any of the above paragraphs may be construed as being a contravention of any law of the state or the Commonwealth, such paragraphs should be read down, severed, or both, as the case may require, and the remaining paragraphs shall continue to have full force and effect.
Purpose of Document
Philippa Donaghy in the capacity of the manager and director of AlignedProjects Group Pty Ltd ABN 89 684 438 917 has decided to seek investors for the business Aligned Projects Group Pty Ltd and has requested that Allbiz Deal Room Pty Ltd (ABN 56 630 339 150) serve as the process's communication medium. This confidential information memorandum ("Memorandum") has been prepared for selected parties with a preliminary understanding of the business of Aligned Projects Group Pty Ltd and to assist the recipient of the memorandum ("Recipient") in making their own independent appraisal of Aligned Projects Group Pty Ltd before making any investment. The memorandum does not purport to be complete or contain all of the information that a prospective investor may require. No representation or warranty is made (or will be made in any investment agreement) as to the accuracy, reliability, or completeness of any information contained in this memorandum for Aligned Projects Group Pty Ltd, or the directors or shareholders of Aligned Projects Group Pty Ltd , the consultant Matthew Holland, or Allbiz Deal Room (ABN 56 630 339 150).
The Recipient agrees by receiving this memorandum that it shall not copy, reproduce, or distribute to others this Memorandum, whether in whole or in part, without the prior written consent of Aligned Projects Group Pty Ltd . Further, the recipient of this memorandum will keep permanently confidential all information contained herein that is not already public and will use this memorandum only for assessing Aligned Projects Group Pty Ltd . On request, the recipient will promptly return all material received from the Aligned Projects Group Pty Ltd, the directors, and Allbiz Deal Room, including this memorandum, without retaining copies.
Projections and Currency
All projections in this memorandum have been prepared by Aligned Projects Group Pty Ltd, or their accountants for inclusion in this memorandum. Any past or projected profit assumptions are examples only; they do not constitute, and should not be regarded as, a representation that the projected results will actually be achieved or that the underlying assumptions are valid or can be met under new management. The projections are subject to uncertainties and contingencies, all of which are difficult to predict and many of which are beyond the control of Aligned Projects Group Pty Ltd . Allbiz Deal Room and the consultant, Matthew Holland have not independently verified the projections. All currency amounts are expressed in Australian dollars unless otherwise stated.
All enquiries in connection with this investment process in general should be directed to the listing owner, who is representing themselves in the transaction. All contact between the directors and employees of Aligned Projects Group Pty Ltd and prospective investors will be arranged by the seller named in this document. Under no circumstances should prospective investors/investors contact staff or employees of Aligned Projects Group Pty Ltd.
Conditions of Issue
Acceptance and Return
  1. This memorandum is supplied on the following conditions, which are expressly accepted and agreed to by the recipient in part as consideration for the supply of the memorandum, as evidenced by the recipient's retention of this document. If these conditions are not acceptable, the memorandum is to be returned. Independent Evaluation
  1. This memorandum does not purport to contain all of the information that may be required to evaluate an investment in Aligned Projects Group Pty Ltd, intending investors and their respective advisors should conduct their own independent review, investigation, and analysis of the business listing and the information contained in or referred to in this document. No Representations or Warranties
  1. Neither the director(s), the company, the consultant, nor the partners and employees of the consultant, nor their respective subsidiaries or associated companies or businesses, shareholders, directors, partners, or offices (collectively the "Beneficiaries"), make any representation or warranty, express or implied, as to the accuracy, reliability, or completeness of the information contained in this memorandum or subsequently provided to the recipient by any of the beneficiaries. Liability Exclusion
  1. Except to the extent that liability under any law cannot be excluded, the beneficiaries shall have no liability arising in relation to the information contained in this memorandum or in any other way for errors or omissions (including liability to any person by reason of negligence). Estimates and Projections
  1. The estimates and projections in this memorandum rely heavily on subjective analysis and judgement, which may or may not be accurate. There are typically discrepancies between forecasts and actual outcomes, and events frequently deviate from expectations. Independent Review
  1. The recipient, any intending investors, and their respective advisors should conduct their own independent review of the assumptions, calculations, and accounting policies underlying the estimates and projections. The beneficiaries may update or supplement this information at their sole discretion and without any obligation to do so. The provision of any additional information is subject to these terms and conditions. Non-Binding Nature
  1. This Memorandum, including any update or supplement to this document, does not and will not form part of any term sheet or investment agreement that may result from the review, investigations, and analyses of the company by the recipient, intending investors, and/or their respective Any agreement for the investment in the company will contain any and all information, representations, and warranties upon which the recipient or any other intending investor should rely. Formal Agreement
  1. The formal investment agreement or term sheet will also contain an acknowledgement by the recipient that it has not relied on any representations or warranties by any of the beneficiaries in entering into the agreement other than any representations and warranties set out in the agreement itself. Right to Reject
  1. The company reserves the right to evaluate any offers and to reject any and all offers submitted without giving reasons. The beneficiaries shall not be liable to compensate the recipient or any intending investors for any costs or expenses incurred in reviewing, investigating, or analysing any information in relation to the company, whether in making an offer or otherwise. The information in this memorandum is provided to the recipient only as a matter of It does not amount to a recommendation, either expressly or impliedly, with respect to the purchase of the company. Appropriateness and Expert Advice
  1. The information in this memorandum may not be appropriate for all persons, and it is not possible for the beneficiaries to have regard to the investment objectives, financial situation, and particular needs of each person who reads or uses the information in this memorandum. Before acting in reliance on the information in this memorandum, the recipient should check its accuracy, reliability, and completeness and obtain independent and specific advice from appropriate experts.
1. A Message from Philippa
Dear Potential Investor,
I'm Philippa Donaghy, and I'm excited to share that I have been approved to purchase the established and successful Stroud Homes North Brisbane franchise. I'm seeking a non-working investment partner to join me in this exceptional opportunity.
This existing franchise has demonstrated impressive performance, consistently achieving annual sales between AUD 9 million and AUD 14 million. As an investor, you have the opportunity to earn an outstanding return of 1.5% on every sale, which based on our historical performance, translates to annual returns between AUD 135,000 and AUD 210,000.
Key highlights of this investment opportunity include:
  1. Proven Track Record: The franchise's consistent sales performance demonstrates the strength of the business model and the demand for high-quality homes in the North Brisbane market.
  1. Attractive Returns: As a non-working investor, you will receive 1.5% of every sale, providing substantial passive income potential.
  1. Transparency: All sales are registered with the Stroud Homes franchise group, ensuring complete transparency and accountability in our business operations.
  1. Strong Brand: Stroud Homes is a respected name in the Australian home building industry, known for its innovative designs, quality construction, and customer-centric approach.
  1. Growth Potential: The North Brisbane area is experiencing significant growth, and we're well-positioned to capitalise on this expanding market.
  1. Experienced Team: The existing dedicated team of professionals brings a wealth of experience in home building and customer service, driving our consistent performance.
Your investment will be instrumental in facilitating the purchase of this successful franchise and funding our next phase of growth, including expanding our market reach, enhancing our product offerings, and implementing cutting-edge technologies to improve our operations.
I would be delighted to discuss this opportunity with you in more detail, share our business plan, and answer any questions you may have.
Warm regards,
Philippa Donaghy
Stroud Homes North Brisbane
2. Executive Summary
Introduction
This section provides a concise overview of the investment opportunity in Stroud Homes North Brisbane, highlighting key financial metrics, market position, and growth potential.
Stroud Homes North Brisbane presents an exceptional investment opportunity in the thriving home building sector. As a well-established franchise of the renowned Stroud Homes brand, this business has demonstrated consistent financial performance and strong market presence in the North Brisbane region.
Key Financial Highlights:
  • Annual sales consistently ranging between AUD 9 million and AUD 14 million
  • Offering a fixed return of 1.5% of gross sales for an investment of AUD 250,000
  • Stable revenue stream backed by a proven business model and strong brand reputation
Market Position:
Stroud Homes North Brisbane has carved out a significant market share in the region, known for its high-quality homes, innovative designs, and exceptional customer service. The franchise benefits from Stroud Homes' national brand recognition and comprehensive support systems, including marketing, design, and operational assistance.
Investment Opportunity:
We are seeking an investment partner to contribute AUD 250,000 in exchange for a fixed return of 1.5% of gross sales. This structure offers a stable, predictable return while allowing the investor to participate in the growth and success of a well-established business.
Growth Potential:
The North Brisbane region continues to show strong population growth and housing demand. Stroud Homes is well-positioned to capitalise on this trend, with plans to expand market share, introduce new home designs, and enhance operational efficiencies.
Competitive Advantage:
Stroud Homes differentiates itself through its commitment to quality, transparent pricing, and customer-centric approach. The franchise benefits from a wide range of award-winning home designs, strong supplier relationships, and a robust marketing strategy.
Management Team:
Led by experienced professionals with deep industry knowledge, the North Brisbane franchise combines local market expertise with the backing of Stroud Homes' national support network.
Investment Structure: We are seeking a non-working investment partner to contribute AUD 250,000 in exchange for a fixed return of 1.5% of gross sales. This structure offers an attractive, predictable return while allowing the investor to benefit from the growth and success of a well-established business without operational involvement.
3. History and Key Business Milestones
Introduction
This section outlines the journey of Stroud Homes from its inception to its current position as a leading franchise builder, with a focus on the North Brisbane franchise's achievements.
Stroud Homes was founded by James Stroud, a former builder and franchisee himself, with a vision to create a different kind of franchise model in the home building industry. The company's journey is marked by innovation, growth, and a steadfast commitment to quality and customer satisfaction.

1

Founding and Early Years
Stroud Homes was established over 20 years ago, drawing on James Stroud's extensive experience in the building industry. The company started with a focus on creating a franchise model that would provide steady and sustained support to its franchisees, fostering mutual respect and benefits.

2

Expansion and Growth
As the Stroud Homes brand gained recognition for its quality homes and customer-centric approach, the company began expanding its franchise network. The North Brisbane franchise was established as part of this growth strategy, quickly becoming one of the standout performers in the Stroud Homes network.

3

Key Milestones
  1. Launch of the Stroud Homes brand and franchise model
  1. Development of the comprehensive Stroud Homes business system, including software for quoting, estimating, and project management
  1. Expansion of the franchise network across Queensland, New South Wales, Victoria, and South Australia
  1. Establishment of the North Brisbane franchise
  1. Consistent achievement of AUD 9-14 million annual sales by the North Brisbane franchise
  1. Introduction of innovative home designs tailored to the North Brisbane market
  1. Recognition and awards for quality and customer satisfaction

4

North Brisbane Franchise Success
  • Consistent year-on-year growth in sales and market share
  • Building a strong local reputation for quality and reliability
  • Developing strong relationships with local suppliers and contractors
  • Adapting Stroud Homes designs to meet the specific needs of the North Brisbane market
  • Achieving high levels of customer satisfaction and referral rates

5

Industry Recognition
Stroud Homes, including the North Brisbane franchise, has received numerous industry awards and accolades over the years, recognising its commitment to quality, innovation, and customer service. These awards have further solidified the brand's position as a leader in the home building industry.

6

Community Engagement
Throughout its history, Stroud Homes North Brisbane has been actively involved in the local community, supporting various initiatives and charities. This commitment to community engagement has been a key factor in building strong local relationships and brand loyalty.
The history and milestones of Stroud Homes and its North Brisbane franchise demonstrate a track record of growth, innovation, and success. This strong foundation, combined with the ongoing support of the Stroud Homes network, positions the North Brisbane franchise for continued success and makes it an attractive investment opportunity.
4. Typical Customers
Introduction
This section provides an overview of the typical customers of Stroud Homes North Brisbane, including demographics, preferences, and buying behaviours that drive the franchise's success.
Stroud Homes North Brisbane caters to a diverse range of customers in the North Brisbane area, with a focus on delivering high-quality homes that meet the specific needs and aspirations of local homebuyers. Understanding the typical customer profile is crucial for the franchise's success and ongoing growth.
Demographics:

First-time homebuyers
Young professionals and couples looking to enter the property market with a well-designed, quality-built home.

Growing families
Couples with children seeking larger homes with functional layouts and family-friendly features.

Downsizers
Empty nesters and retirees looking for smaller, low-maintenance homes without compromising on quality and style.

Investors
Property investors seeking reliable, well-constructed homes with good rental potential and capital growth prospects.
Age Range: The majority of customers fall within the 25-55 age bracket, with a significant portion in the 30-45 range.
Income Level: Typically, customers are middle to upper-middle income earners, with household incomes ranging from AUD 80,000 to AUD 200,000+ per annum.
Preferences and Priorities:

1

Quality construction and finishes

2

Innovative and functional design

3

Energy efficiency and sustainability features

4

Value for money and transparent pricing

5

Customisation options to suit individual needs

6

Reliable build times and clear communication throughout the process
Popular Home Styles:
Single and double-storey family homes
Acreage homes for those seeking a more spacious lifestyle
Narrow lot designs for urban infill areas
Modern, open-plan layouts with indoor-outdoor living spaces
Customer Journey:

1

Initial Research
Initial research online, exploring home designs and builder reputations

2

Display Home Visit
Visiting display homes to get a feel for quality and design options

3

Consultation
Engaging with sales consultants to discuss specific needs and customisation options

4

Quote Review
Reviewing detailed quotes and inclusions

5

Contract
Finalising contracts and selections

6

Construction
Regular communication and updates throughout the build process

7

After Service
Post-completion support and warranty service
Customer Feedback and Satisfaction:

1

Transparency in pricing and processes

2

Quality of workmanship and attention to detail

3

Flexibility in design customisation

4

Professionalism and responsiveness of the team

5

Adherence to promised build times
Understanding and catering to these typical customers has been crucial to the success of Stroud Homes North Brisbane. By consistently meeting and exceeding customer expectations, the franchise has built a loyal customer base and a strong reputation in the local market. This deep understanding of customer needs and preferences positions the franchise well for continued growth and success in the North Brisbane area.
5. Meet the Team
Introduction
This section introduces the key personnel driving the success of Stroud Homes North Brisbane, highlighting their expertise, roles, and contributions to the franchise's performance.
The success of Stroud Homes North Brisbane is underpinned by a team of dedicated professionals who bring a wealth of experience and expertise to their roles. Each team member plays a crucial part in ensuring the franchise delivers exceptional homes and customer experiences.
Owner/Director
Philippa Donaghy - Bringing fresh vision and strategic direction
Construction and Sales Manager
Ben Donaghy - Extensive residential construction and sales experience
Support Team
  • Administrative staff
  • Site supervisors
  • Marketing specialists
  • Estimators
Support Team:
In addition to the key leadership roles, Stroud Homes North Brisbane is supported by a team of dedicated professionals, including:
  • Administrative staff who ensure smooth office operations
  • Site supervisors who oversee day-to-day construction activities
  • Marketing specialists who drive brand awareness and lead generation
  • Estimators who provide accurate and competitive pricing
Stroud Homes Support
  • Regional managers
  • Design teams
  • Marketing teams
  • IT support
Stroud Homes Support:
The North Brisbane franchise also benefits from the support of the wider Stroud Homes network, including:
  • Regional managers who provide guidance and ensure brand consistency
  • Design teams who continually update and improve home designs
  • Marketing teams who provide national-level marketing support and strategies
  • IT support for the franchise's software and systems
The strength of the Stroud Homes North Brisbane team lies not only in their individual expertise but also in their collaborative approach and shared commitment to excellence. This cohesive team, backed by the support of the Stroud Homes network, is well-positioned to drive the franchise's continued success and growth in the North Brisbane market.
6. SWOT Analysis
Introduction
This SWOT analysis examines the Strengths, Weaknesses, Opportunities, and Threats facing Stroud Homes North Brisbane, providing insight into its competitive position and future prospects.
Strengths
  1. Strong Brand Recognition: Stroud Homes is a well-established and respected name in the Australian home building industry, providing instant credibility and trust.
  1. Consistent Financial Performance: The North Brisbane franchise has demonstrated steady annual sales between AUD 9 million and AUD 14 million, indicating financial stability and market acceptance.
  1. Quality and Innovation: Stroud Homes is known for its high-quality construction and innovative home designs, setting it apart from competitors.
  1. Comprehensive Support System: As part of the Stroud Homes network, the franchise benefits from robust business systems, marketing support, and operational guidance.
  1. Customer-Centric Approach: The franchise has built a strong reputation for excellent customer service and transparent communication throughout the building process.
  1. Diverse Product Range: Offering a wide variety of home designs catering to different market segments, from first-time buyers to luxury home seekers.
  1. Strong Local Relationships: Well-established connections with local suppliers, subcontractors, and community organisations.
  1. Experienced Team: A skilled and dedicated team with extensive experience in the local building industry.
Weaknesses
  1. Dependence on Housing Market: The business is vulnerable to fluctuations in the housing market and economic conditions.
  1. Geographic Limitations: Being focused on North Brisbane may limit growth potential compared to builders with a wider geographic reach.
  1. Resource Constraints: As a franchise, there may be limitations on capital and resources compared to larger, corporate builders.
  1. Potential for Inconsistency: While part of a larger network, maintaining consistent quality across all projects can be challenging.
  1. Competition for Skilled Labour: In a competitive market, attracting and retaining skilled tradespeople can be difficult.
Opportunities
  1. Market Growth: The North Brisbane area is experiencing population growth, driving demand for new homes.
  1. Technological Advancements: Embracing new construction technologies and smart home features could differentiate Stroud Homes from competitors.
  1. Sustainability Focus: Increasing consumer interest in eco-friendly and energy-efficient homes presents an opportunity for growth.
  1. Custom Home Market: Expanding into the high-end, custom home market could increase profit margins.
  1. Digital Marketing: Leveraging digital platforms for marketing and customer engagement could attract more leads and improve conversion rates.
  1. Partnerships: Developing strategic partnerships with land developers or real estate agencies could open new channels for growth.
  1. Diversification: Exploring related services such as renovations or investment properties could broaden the revenue base.
Threats
  1. Economic Downturns: Economic instability or recessions could significantly impact the housing market and consumer confidence.
  1. Regulatory Changes: Stricter building codes or changes in zoning laws could increase costs or limit building opportunities.
  1. Increased Competition: Entry of new builders or aggressive expansion by existing competitors could pressure market share and margins.
  1. Rising Costs: Increases in material or labour costs could squeeze profit margins if not managed effectively.
  1. Skill Shortages: A lack of skilled tradespeople in the industry could impact build times and quality.
  1. Changing Consumer Preferences: Rapid shifts in home design trends or buyer preferences could require quick adaptations.
  1. Reputational Risks: In the age of social media, any quality issues or customer dissatisfaction could quickly damage the brand's reputation.
This SWOT analysis highlights the strong position of Stroud Homes North Brisbane in the local market, while also identifying areas for improvement and potential challenges. By leveraging its strengths and opportunities while addressing weaknesses and mitigating threats, the franchise is well-positioned for continued success and growth.
7. Our Products or Services
Introduction
This section details the range of products and services offered by Stroud Homes North Brisbane, highlighting the quality, variety, and customer-focused approach that sets the franchise apart in the market.
Stroud Homes North Brisbane offers a comprehensive range of home building products and services, catering to diverse customer needs and preferences in the North Brisbane area. Our offerings are designed to provide high-quality, innovative, and customisable housing solutions.
Home Designs:
Single & Double Storey
  • Single Storey Homes: A range of designs suitable for various lot sizes, perfect for first-time homebuyers, young families, or those looking to downsize.
  • Double Storey Homes: Spacious designs ideal for growing families or those seeking additional living space.
Acreage & Split Level
  • Acreage Homes: Expansive designs tailored for larger lots, offering a blend of indoor and outdoor living.
  • Split Level Homes: Designs that work with the natural contours of sloping blocks, offering unique living spaces.
Specialised Designs
  • Narrow Lot Homes: Clever designs that maximise space on smaller, urban lots without compromising on functionality or style.
  • Duplex Designs: Ideal for investors or multi-generational families, offering two separate living spaces in one structure.
  • Granny Flats: Compact, self-contained living spaces that can be added to existing properties.
Key Features of Our Homes:

1

Energy-efficient designs with options for solar panels, water tanks, and other eco-friendly features

2

High-quality materials and finishes as standard inclusions

3

Flexible floor plans that can be customised to suit individual needs

4

Modern, open-plan living areas that seamlessly connect indoor and outdoor spaces

5

Stylish facades with options for different architectural styles
Custom Design Service:
For clients with specific needs or unique vision, we offer a custom design service. Our experienced designers work closely with clients to create bespoke home designs that perfectly match their lifestyle and preferences.
Building Process:
1
Initial Consultation
We begin with a comprehensive discussion to understand the client's needs, preferences, and budget.
2
Design Selection
Clients choose from our range of designs or opt for a custom design, with our team providing guidance on modifications and enhancements.
3
Quotation & Contract
We provide a transparent, itemised quote outlining all costs involved in the build.
4
Construction
Built by skilled tradespeople under supervision, ensuring quality at every stage.
Additional Services:
Finance Assistance
We partner with reputable mortgage brokers to help clients secure suitable financing for their new home.
Land Matching
Assistance in finding the right block of land to suit the chosen home design.
Design Consultation
Expert advice on colour schemes, finishes, and interior styling to personalise each home.
Warranty Service
Comprehensive warranty coverage and dedicated after-sales support to ensure long-term satisfaction.
Quality Assurance:
Every Stroud home is built to exacting standards, with multiple quality checks throughout the construction process. We are committed to delivering homes that not only meet but exceed Australian building standards.
By offering this comprehensive range of products and services, Stroud Homes North Brisbane ensures that we can meet the diverse needs of our customers, from first-time homebuyers to those building their dream luxury home. Our commitment to quality, innovation, and customer satisfaction is evident in every aspect of our offerings, positioning us as a leader in the North Brisbane home building market.
8. Competitor Analysis
Introduction
This section examines the competitive landscape in North Brisbane's home building market, analysing key competitors and highlighting Stroud Homes North Brisbane's unique positioning and advantages.
The home building market in North Brisbane is competitive, with several established players vying for market share. Stroud Homes North Brisbane has successfully carved out a strong position in this landscape, differentiating itself through quality, innovation, and customer service. Here's an analysis of the competitive environment:

Major Competitors

Metricon Homes Strengths: Large national presence, wide range of designs, strong brand recognition. Weaknesses: Less personalised service, potential for longer build times due to volume. Comparison: Stroud offers more personalised service and faster build times. Coral Homes Strengths: Extensive experience in Queensland, competitive pricing. Weaknesses: Limited customisation options, less focus on energy-efficient designs. Comparison: Stroud provides more flexibility in customisation and a stronger focus on sustainability. GJ Gardner Homes Strengths: Franchise model similar to Stroud, strong local presence. Weaknesses: Inconsistent quality across franchises, less innovative designs. Comparison: Stroud offers more consistent quality and more modern, innovative designs. Plantation Homes Strengths: Focus on premium homes, strong reputation for quality. Weaknesses: Higher price point, limited options for first-time buyers. Comparison: Stroud offers a broader range of options across different price points while maintaining quality. Local Custom Builders Strengths: Highly personalised service, unique custom designs. Weaknesses: Often higher prices, longer build times, less established processes. Comparison: Stroud combines the benefits of personalised service with the efficiency and reliability of established systems.

Stroud Homes North Brisbane's Competitive Advantages

Quality and Transparency Our commitment to using high-quality materials and providing transparent pricing sets us apart from competitors who may cut corners or have hidden costs. Design Innovation Our continually updated range of home designs, incorporating the latest trends and technologies, keeps us ahead of many competitors who may have more static offerings. Customer Service Our dedicated team provides personalised attention throughout the building process, often exceeding the level of service offered by larger, more impersonal builders. Build Times Thanks to our efficient systems and strong supplier relationships, we often deliver homes faster than many competitors without compromising on quality. Local Knowledge As a locally owned franchise, we have deep understanding of the North Brisbane market, allowing us to tailor our offerings more effectively than national chains. Sustainability Focus Our emphasis on energy-efficient and environmentally friendly homes appeals to an increasingly eco-conscious market, setting us apart from competitors who may not prioritise these features. Customisation Options We offer a level of customisation that bridges the gap between volume builders and custom home builders, providing unique value to customers. Strong Support Systems As part of the Stroud Homes network, we benefit from robust business systems and marketing support, giving us an edge over independent local builders.

Market Position & Growth

Market Positioning:Stroud Homes North Brisbane positions itself as a premium yet accessible builder, offering higher quality and better service than volume builders, but with more efficiency and often better value than custom builders. This "sweet spot" in the market has been key to our success. Annual Sales Range (AUD) Potential Revenue Future Competitive Landscape Sustainability Focus Increased focus on sustainability and energy efficiency from all builders Technology Adoption Greater adoption of technology in both home features and the building process Market Changes Potential market consolidation as smaller builders struggle with increasing regulation and costs Stroud Homes North Brisbane is well-positioned to thrive in this evolving landscape, with our focus on innovation, quality, and customer service providing a strong foundation for continued success and growth.

9. Roadmap and Growth Opportunities
Introduction
This section outlines the strategic plan for Stroud Homes North Brisbane's future growth, detailing key initiatives and opportunities that will drive the franchise's expansion and success in the coming years.
Stroud Homes North Brisbane has established a strong foundation in the local market, and we are now poised for significant growth. Our roadmap for the future focuses on expanding our market share, enhancing our product offerings, and leveraging new technologies to improve efficiency and customer satisfaction.
Short-Term Goals (1-2 Years)
  • Market Expansion: Increase market share by 15%, explore neighbouring areas
  • Product Development: Introduce 5-7 new home designs, develop sustainable packages
  • Operational Efficiency: Implement new software, enhance CRM
  • Team Development: Expand sales team, establish trade partnerships
Medium-Term Goals (3-5 Years)
  • Digital Transformation: Launch VR experience, develop mobile app
  • Diversification: Introduce renovation service, investment packages
  • Sustainability Leadership: Achieve 7-star energy rating, eco-friendly partnerships
  • Customer Experience: Implement after-sales service, loyalty programme
Long-Term Vision (5+ Years)
  • Market Leadership: Become #1 in North Brisbane
  • Innovation Hub: Establish R&D team, integrate smart technologies
  • Community Impact: Launch foundation, sustainable housing project
  • Vertical Integration: Explore supply chain opportunities
Stroud Growth Opportunities

1

1

Emerging Markets
  • Target downsizers market
  • Develop work-from-home designs

2

2

Strategic Partnerships
  • Employee housing packages
  • Retirement village partnerships

3

3

Technology Integration
  • 3D printing technology
  • AI predictive maintenance

4

4

Expansion of Services
  • Property management division
  • Design consultancy service
This roadmap and these growth opportunities position Stroud Homes North Brisbane for sustained success and expansion in the coming years. By focusing on innovation, sustainability, and customer experience, we aim to not only grow our market share but also to shape the future of home building in our region.
10. Use of Capital
Introduction
The AUD 250,000 investment represents a crucial component of the franchise acquisition cost, enabling Philippa Donaghy to purchase this successful Stroud Homes North Brisbane franchise.
250K
Total Investment
Required for franchise acquisition
1.5%
Return Rate
Of gross sales (non-working investment)
14M
Max Annual Sales
Based on historical performance
84%
Max ROI
Potential annual return
Expected Returns Based on Historical Performance:
Annual Sales Range
AUD 9 million - AUD 14 million
Projected Annual Return
AUD 135,000 - AUD 210,000 (1.5% of gross sales)
Return on Investment
54% - 84% annual return based on historical performance
Investment Security:

1

Established franchise with proven track record

2

Consistent historical sales performance

3

Transparent sales reporting through Stroud Homes franchise system

4

Strong existing customer base and brand recognition
The investment will secure a stake in:
Business Assets
  • Existing client base and goodwill
  • Established operational systems and processes
  • Comprehensive franchise support infrastructure
  • Strong market position in North Brisbane
  • Proven business model with consistent performance
Additional Value Potential:
Growth Opportunities
  • Business growth through planned expansion initiatives
  • Market share increase in North Brisbane region
  • Enhanced operational efficiencies
  • Implementation of new technologies and systems
  • Development of new revenue streams
11. Investment Process
The directors of Aligned Projects Group Pty Ltd will manage the investment process, including all negotiations, offers, and inspections. Steps in the Investment Process
1
Complete your final due diligence
Before making any final decisions, it is essential to complete your final due diligence. This process involves conducting a thorough review of all relevant documents and information to ensure that you have a complete understanding of the situation. It is important to carefully read and analyse any contracts, agreements, and financial statements that are involved in the decision-making process. You should also research the organisation or individual that you are considering working with to ensure they have a good reputation and a history of success. By completing your final due diligence, you can proceed confidently knowing that you have thoroughly assessed all aspects of the situation.
2
Complete the expression of interest link on the project page
Complete the expression of interest link on the project page. It contains personal information such as name, address, contact details, and investor status. In addition to that please be sure to add any conditions of your expression of interest.
3
A term sheet / offer document will be issued
The term sheet will include information such as the investment deliverables, timeline, payment structure, and any other pertinent information required. After the term sheet is issued, both parties will have the opportunity to review and provide feedback before proceeding to the final agreement.
4
Deposit the funds into the specified account
To begin making your investment, deposit the funds into the designated account. Proceed to make the deposit through your financial institution or online banking platform, and include your full name in the transaction's reference ID. Once the transaction is complete, it is best to confirm the deposit by checking the account balance or requesting a receipt.
5
A final agreement will be issued
A final agreement will be issued to formally document the agreement between the parties. This final agreement will contain the terms and conditions and serve as a legally binding document that will govern the relationship between the parties involved and will be used as a reference point in case of any disputes or conflicts in the future. The issuance of a final agreement is an essential part of the agreement process, as it ensures that all parties involved are aware of their obligations and responsibilities and provides clarity and transparency in the agreement reached.
Contact Details and Thanks
Contact Information
For further information or to discuss this opportunity in detail, please contact:
Philippa Donaghy Stroud Homes North Brisbane
Thank You
Thank you for considering this investment opportunity. We look forward to potentially partnering with you in this exciting venture.
Thank You for Your Time
We appreciate your interest in our organisation and look forward to the opportunity of working together.
Draft Heads of Agreement:
Investment Terms
PARTIES
  1. [INVESTOR NAME] ("Investor")
  1. [COMPANY NAME] ("Company")
KEY INVESTMENT TERMS
INVESTMENT AMOUNT
  • $250,000 (Two Hundred and Fifty Thousand Dollars) to be paid as a lump sum upon execution of the final agreement
TERM
  • Five (5) year agreement commencing on the Effective Date
RETURN STRUCTURE
  • 1.5% of gross sales to be paid to Investor
  • Payments to be calculated and distributed monthly​
  • Payments due within fifteen (15) days following the end of each calendar month
REPORTING OBLIGATIONS
  • Monthly financial reports to be provided to Investor
  • Reports to include:
  • Total gross sales for the month
  • Calculation of amount due to Investor
  • Key performance indicators to be mutually agreed upon
  • Reports to be delivered within ten (10) days following the end of each calendar month
AUDIT RIGHTS
  • Investor shall have the right to audit Company's books and records once per calendar year
  • Audit to be conducted by an independent accounting firm at Investor's expense
  • If audit reveals discrepancy greater than 5%, Company shall bear cost of audit CONFIDENTIALITY
  • All financial information and reports to be treated as confidential information
  • Non-disclosure provisions to apply to both parties
TERMINATION
  • Agreement may be terminated by mutual written consent
  • Early termination fee to be negotiated in final agreement
GOVERNING LAW
  • This agreement shall be governed by the laws of Queensland, Australia.
DISPUTE RESOLUTION
  • Disputes to be resolved through mediation in the first instance
  • If mediation fails, binding arbitration in [LOCATION]
NEXT STEPS
  • Due diligence period: [DATE RANGE]
  • Drafting of definitive agreements to commence by: [DATE]
  • Target execution date: [DATE]
This document represents preliminary terms only and is non-binding until final agreements are executed by both parties.